KYRUUS CASE STUDY

Underlying all these options was the fundamental question of whether, when, and how to engage physicians themselves. One of the unfortunate side effects of this regulation was that academic medical centers had to deal with a public relations catastrophe. Cite View Details Related. Kyruus had already developed a few products that were well received by industry sales forces, and many on the Kyruus team saw this channel as a potentially very profitable market. It was in negotiations to sell the next version of the product to three other major hospitals.

We noticed a slew of law firms advertising their services, but there were no companies providing these organizations with data to drive compliant relationship management. Underlying all these options was the fundamental question of whether, when, and how to engage physicians themselves. Sorry, but copying text is forbidden on this website. Higgins and James Barnett. About the Author Robert F. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements. Haven’t found the Essay You Want?

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In support of the second option, another team member reminded the group about some initial research the team had done on the referral caes opportunity. What is your topic? This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

After many conversations with mentors, I decided then to go to business school in order to learn more about the business world and explore where I could potentially play a role. Pharmaceutical industry executives expressed interest in Kyruus developing more targeted marketing strategies.

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Kyruus: Big Data’s Search for the Killer App

And what about the doctors? Early conversations with hospital CEOs and CFOs suggested that optimizing patient referrals was a top priority for hospitals. We agreed that most healthcare IT companies were simply laying the plumbing for data collection, and that there was a kyruus vacuum in the analytics space.

You have all the tools to create the next great company. You are sitting with a pot of gold, meeting great people, and thinking about the ideas that will shape the future. Julie Yoo Yoo was born to academic parents who began their careers as professors. The market potential for this product was sizeable, and expected to be far larger than the compliance market.

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3 Kyruus Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

Sorry, but copying text is forbidden on this website. At the same time, Gardner loved the learning curve inherent in medical education and wanted to absorb as much as he could before leaving the clinical setting. Gardner and Yoo hoped that these comprehensive narratives would protect the reputations of physicians and khruus as they interacted over the long term with industry. Yoo left Generation Health in July of It was in negotiations to sell the next version of the product to three other major hospitals.

How Kyruus is using big data to solve for supply-demand mismatches in healthcare

Intotal U. That posed a very intriguing challenge — what were the characteristics and nuances of healthcare and life sciences that might prevent the optimal use of data and technology?

The room included the leaders of the technology, analytics, product, marketing and legal divisions of the company.

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We’ll occasionally send you account related and promo emails. About the Author Robert F. I worry that the compliance office is a difficult place to start if you want to expand into other parts of the hospital.

kyruus case study

The companies were posting the data in different formats, referring to the same physician by different names John Reynolds vs. Higgins and James Barnett Citation: Finance Globalization Health Care. Gardner left his position kyruud CMO soon afterwards. In earlyGraham returned to Highland Capital to resume his role as a venture capitalist.

kyruus case study

People were willing to tell us what they wanted and they were willing to pay a lot for it. Over the course of her tenure at the company, Yoo was kyrkus to various industries, but her foray into the field of healthcare was the one that made the strongest impression. How should Agag go about developing this new series? However, the conversations during dinner with stduy father about the impact of the pharmaceutical industry also implanted the realization that healthcare was broader than just practicing medicine and that physicians could make a difference in many ways.

In the summer after her junior year, she interned at Endeca Technologies, a venture-backed software company specializing in datadriven search and business intelligence for enterprises.