Free Press, R. Groupon already have know-how to operate into the competitive US market. Published by HBR Publications. MIT Press, O. It has also helped the organization to diversify revenue streams. This case study describes the beginnings of Groupon, as well as the firm’s rise to power, the rise of its numerous competitors, its decisions and expansion strategies, and the collective buying industry as a whole. It will provide the leaders with a better understanding of market, organization, and competitors.

SWOT analysis is one of the most widely used tools for strategic analysis. We make the greatest data maps. Groupon needs to increase investment into research and development especially in customer services oriented applications. Groupon Collective can divide these four elements into two broad categories – Internal Factors and External Factors. It has helped the company to rapidly scale new products successes. It has also helped the organization to diversify revenue streams. Published by HBR Publications.

Anti-competitive investigations aimed to curb deep discounted deals. Free Press, O.

Groupon SWOT Analysis, Competitors & USP

There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Threats can be managed but not controlled.

Utmost care has been taken in the analysis of the brands. Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Groupon does, how it does it, and where are there scope of improvements. It has put additional competitive pressures on players such as Groupon Collective.

MIT Press, L. While Groupon has undoubtedly discovered a unique model that takes advantage of a ‘white space’ in sales and marketing to local businesses, it is unclear what the future holds for Groupon.


Etudy provided an evaluation window but not an implementation plan based on strategic competitiveness of Groupon SWOT is a static assessment – analysis of status quo with few prospective changes.

groupon case study swot

It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. WilliamsonMarkets and Hierarchies New York: Key demographic data about Groupon’s customers consumers and small businesses are also described, along with recent developments at Groupon and within the industry in general.

groupon case study swot

Lack of customer loyalty due to many customers being one time users for the deals. MIT Press, O. The marketing of the products left a lot to be desired. Williamson, Markets and Hierarchies New York: The Groupon is one of the leading organizatations in its industry.

Solved : Groupon SWOT Analysis / Matrix

In the short term SWOT is an effective tool to improve stuudy processes, part of business, or both together. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Groupon an opportunity to enter a new emerging market.

The easiest objective for which SWOT analysis can be used by Groupon Collective is for setting strategic goals, defining key objective areas and desired results.

It can happen to Groupon Collective in the Customers, Entrepreneurship, Growth strategy at the present moment. Due to non-personalization of deals, it threatens the ecosystem of the complete business model 3. Strong Brand Portfolio — Over the years Groupon has invested in building a strong brand portfolio.


Amazing Business Data Maps. This brand portfolio can be extremely useful yroupon the organization wants to expand into new product categories. Strengths Weaknesses Opportunities Threats. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company’s performance.

It has come across as a mature firm looking forward to bring out products based on tested features in the market. Given the large customer base, Groupon can’t respond quickly to the needs of the niche markets that disruptors are focusing on.

However, if you find any ambiguity kindly help us improve. One of the reasons is that the adoption of products is slow in sgudy market. Often leaders neglect trends in macro environment because of the narrow focus on the industry. Chandler, Strategy and Structure Cambridge, Mass.: Groupon already have know-how to operate into the competitive US market. The brandguide table above concludes the Groupon SWOT analysis along with grouponn marketing and brand parameters.