AQUALISA QUARTZ CASE STUDY SOLUTION

Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers. Consequently, the real problem here is how to boost sales. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. It should be pretty close to other products or the price should be reduced for the all products. Log In Sign Up.

Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market of , to , units sold annually. The case implies a time constraint of Just a few years before competitors introduce a similar product. The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. We use cookies to give you the best experience possible. It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Skip to main content.

The demonstration and presentation will be done by plumbers who used the product before.

Aqualisa Case Study solution | Case Study Template

Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. The CEO of Squalid should simply lower expectations. Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products.

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Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.

Skip to main content. Welcome to the world of case studies that can bring you high grades! Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled.

Log In Sign Up. Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. Strategic brand management 4th edition. Welcome to the world of case studies that can bring you high grades! It needs also a marketing plan for new products.

How about receiving a customized solutikn Although solutiion is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. The incentive should be giving the Quartz shower to every participant because when they try it, they will get over qiartz the skepticism toward technologically new products — at least for Quartz. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.

We use cookies to ccase you the best experience possible. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.

The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. To my mind not only customers should csse everything about the product that they use but also plumbers, too. But the problem is there is no connection between plumbers and customers. Would you like to get a custom case study? And this market is considered to be much smaller than the market which plumbers created with their impact on customers.

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Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

Aqualisa Quartz

Despite of its features such as sthdy, safety, cost of installation and ease of installation and usage, the early sales have been disappointing. Remember me on this computer.

aqualisa quartz case study solution

The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U. There also must be an incentive for these people to devote their time.

aqualisa quartz case study solution

For this reason, Aqualisa has to find ways to reach plumbers and to make them aqualiea to the brand. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Quartz should be demonstrated also in showrooms, that would also bring increase in sales. DID shoppers qaualisa little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands.

Aqualisa Quartz Case Analysis. Would you like to get a custom case study? Our Company Welcome to the world of case studies that can bring you high grades!