AQUALISA QUARTZ CASE STUDY ANSWERS

Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. Welcome to the world of case studies that can bring you high grades! Enter the email address you signed up with and we’ll email you a reset link. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. If they would be interested in this product it would bring to the company a great amount of sales.

To my mind not only customers should know everything about the product that they use but also plumbers, too. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Remember me on this computer. According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products.

Marketing1 Day 4 for Class. How about receiving a customized one? Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance.

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aqualisa quartz case study answers

Marketing Resources Squalid should: In addition to cae, plumbers also work for developers, showrooms, contractors or directly for consumers. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz.

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

Aqualisa Case Study solution

Consequently, the real problem here is how to boost sales. Squalid needs positioning in the market as a good value, high quality, and multifunctional product. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. The problem is not that sales aqjalisa low, but the reasons why sales are not as expected. We use cookies to give you the best experience possible. Strategic brand management 4th edition. It should be pretty close to other products or the price should be reduced for the all products.

Aqualisa Quartz Case Analysis. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.

Aqualisa- Case Analysis by Francesca Marino on Prezi

The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Log In Sign Up. Once plumbers are convinced and informed about the benefits of the new product aqqualisa ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.

We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

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aqualisa quartz case study answers

Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand.

Skip to main content. As we answeds see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Simply a Better Shower. The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Would you like to get a custom case study?

Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment.

DID shoppers place little emphasis on ccase so this could be easy point of differentiating the premium and value brands. Welcome to the world of case studies that can bring you high grades!

Aqualisa Quartz | Case Study Template

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. The possible caae base ranges from a minimum of 53, to a maximum ofunits sold annually. According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products.