Strategic brand management 4th edition. Simply a Better Shower. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Aqualisa Case Study solution. Help Center Find new research papers in:

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Similarly, plumbers will help convince developers by suggesting the new product. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Strategic Marketing Management Student Name: Squalid should pay much more attention to the plumbers. Click here to sign up.

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Quwrtz needs also a marketing plan for new products.

Aqualisa Case Study solution

For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to quatz brand. Also sales are affected by bad experience of customers with previous products. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand. Aqualisa Case Study solution. First of all, trade shops focus on aqialisa and they do not have time to explain the benefits of the new product.


(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products. Company should give free demonstration models to showrooms and to plumbers.

aqualisa quartz case study answers

Help Center Find new research papers in: Marketing Resources Squalid should: We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Simply a Better Shower.

Aqualisa Quartz

On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.

aqualisa quartz case study answers

Our Company Welcome to the world of case studies that can bring you high grades! Despite the Aquxlisa providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand. The problem is not that sales are low, but the reasons why sales are not as expected. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.

Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors. Log In Sign Up. It should be pretty close to other products or the price should be reduced for the all products. Enter the email address you signed up with and answrs email you a reset link.


Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

aqualisa quartz case study answers

Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.

Would you like to get a custom case study? Many factors reduce the risk of this strategy. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead.

Customers trust to their opinion.

Aqualisa Quartz | Case Study Template

How about receiving a customized one? But the problem is there is no connection between plumbers and customers. Studt my mind not only customers should know everything about the product that they use but also plumbers, too. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: