Would you like to get a custom case study? Also sales are affected by bad experience of customers with previous products. Skip to main content. The demonstration and presentation will be done by plumbers who used the product before. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales.
For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. Log In Sign Up. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. The possible customer base ranges from a minimum of 53, to a maximum of , units sold annually.
But the problem is there is no connection between plumbers and customers. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
aqualis It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Strategic Marketing Management Student Name: By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main sfudy Our Company Welcome to the world of case studies that can bring you high grades! Marketing1 Day 4 for Class. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.
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Help Center Find new research papers in: Let is very important to get involved plumbers. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers.
Squalid should pay analyais more attention to awareness of a product. The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually.
Aqualisa- Case Analysis by Francesca Marino on Prezi
In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. How about receiving a customized one?
The CEO of Squalid should simply lower expectations. Quartz should be demonstrated also in showrooms, that would also bring increase in sales. Also sales are affected by bad experience of customers with previous products.
The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.
For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. It is not profitable. The primary customer of trade shops are plumbers. Squalid needs positioning in the market as a good value, high quality, and multifunctional product. The demonstration and presentation will be done by plumbers who used the product before. Similarly, plumbers will help convince developers by suggesting the new product.
The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: As a result, I think that sthdy have a huge influence on the showers choice.
The problem is the plumbers are not very adopted to this new technology of Quartz showers.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
Squalid should pay much more attention to the plumbers. For this reason, Aqualisa will give a free product to those of consumers. Welcome to the world of case studies that can bring you high grades!
The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product. If they would be interested in this product it would bring to the company a great amount of sales. Click here anaoysis sign up. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment.