For this reason, Aqualisa will give a free product to those of consumers. First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product. Company should give free demonstration models to showrooms and to plumbers. The primary customer of trade shops are plumbers. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U. Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors. This comes to , mixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand.
If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. The case implies a time constraint of Just a few years before competitors introduce a similar product. Would you like to get a custom case study? As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Consequently, the real problem here is how to boost sales. Quartz should be demonstrated also in showrooms, that would also bring increase in sales. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
For this reason, Aqualisa will give a free product to those of consumers. Would you like to get a custom case study?
Would you like to get a custom case study? Analyssi of the reasons are related to distribution channel, promotional strategy and positioning of the product. We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic!
The demonstration and presentation will be done by plumbers who used the product before. Enter the email address you signed up with and we’ll email you a reset link.
This will aquapisa help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. As a result, I think that plumbers have a huge influence on the showers choice. How about receiving a customized one? Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: It needs also a marketing plan for new products.
In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. If they would be interested in this product it would bring to the company a great amount of sales.
Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. Despite of its features such as quality, anapysis, cost of installation and ease of installation and usage, the early sales have been disappointing.
Aqualisa Case Study solution
Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Our Company Welcome to the world of case studies that can bring you high grades! But the problem is there is no connection between plumbers and customers. Marketing Resources Squalid should: By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.
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MBA Case Analysis & More Marketing – Aqualisa Quartz
Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors. Welcome to the world of case studies that can squalisa you high grades! If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.
Let is very important to get involved plumbers. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given quarrtz cities in the U. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.
Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.
It is not profitable. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. The CEO of Squalid should simply lower expectations. Similarly, plumbers will help convince developers by suggesting aqqualisa new product.